The problem is the answer!
The key to business is problems. Business is all about problem solving. Be glad for problems, if you can solve problems the world will beat a path to your door. You have heard the saying “build a better mouse trap and world will line up at your door”, the reason they are lining up at your door is not so they can buy the best mouse trap but to get rid of their mice problem. If the world did not have a mice problem who cares about a trap?
Customers come to businesses because they have a problem. I need to solve X. I need to keep the neighbor’s dog out of my yard and my options are building a fence or buy a gun. If I buy a gun I may have another problem and I will need an attorney. If I decide to build the fence myself I have the problem of knowledge on fence construction, materials, tools and time. All these problems need to be solved to have the fence completed in a satisfactory manner.
My other option is to call your fence company and have you solve all of these problems for me. The harder and more crucial the problems are to solve and the less people there are to solve the problems the more I will have to pay to have the problem solved. So when you think of a rental car agency, dentist, or web site designer, these companies are around to solve your problem. The better they serve you in problem solving the better they do.
Employee jobs are also about problem solving. If companies did not have a problem they would not need to hire employees. Companies may need more sales so they hire a salesman. They may need help in having there salespeople succeed to a higher level and so they hire a sales manager. The company needs to keep track of their finances so they hire a bookkeeper and an accountant.
To succeed in business look for hard problems that you can solve. If you can solve the world’s problems people will line up at your doorstep with money to spend.
So you see the problem in the answer!
Mac Mayer, Teaches giving money Away! Mac started his first company and bought his first investment property at 18 years old, which led him to being semi-retired in his 40′s. Today Mac’s mission in life is to help others prosper in business and life and encourages them to use their wealth to impact the lives of others. Mac’s non-profit foundation, Financial Freedom Foundation, and his latest book, Youth CEO, teach wealth in an easy to follow step by step manner. Mac is a Businessman, Author, Speaker and Coach. Learn more at http://www.macmayer.com